A logo is a graphical element that, together with its logotype (a uniquely styled typeface) forms a trademark or commercial brand. Typically, a logo is a symbol or emblem that is used to identify a company, organization, product, or service.
Logos are often used on business cards, letterheads, and websites, and they can be reproduced in various forms, such as stickers, signs, and promotional materials. The goal of a logo is to create a memorable and distinctive visual representation of a company or brand that can be easily recognized by its target audience.
Types of Logos:
1. Monogram Logo
A Monogram logo consists of the initial letters of any organization or brand. Two or more initial letters create a monogram logo like IBM, CNN, etc… This is a popular and demanding typography. The monogram logo should be versatile.
2. Wordmarks & Logotypes
Wordmarks and logotypes are graphic representations of brand names. There is no use of a mascot or badge & symbol. We make a logo along with company names, Example of Wordmarks Logo is GOOGLE, MICROSOFT, etc…
This is designed to stick out and grab attention. They communicate your corporate identity or brand message across multiple platforms such as signage, packaging, apparel, stationery, websites, etc. If done correctly, they can help build awareness around your brand as well as increase customer loyalty.
Designers sometimes use a font as an image to create an attractive logotype. This type of design attracts more attention from people.
3. Letterforms Logo
Representation of the first letter of any brand in a graphic form is called a letterform logo. A letterform logo is a specific type of logo where the letters themselves have meaning. ex. FACEBOOK, NETFLIX, etc. These types of logos are small and easy to understand. This is easy to scalable and mostly use letterforms logo in social media.
4. Pictorial Marks
It is a logo like a SYMBOL “like” an apple, bird, etc. Great examples of this logo are APPLE, TWITTER, INSTAGRAM, etc. A symbol represents or describes your brand, company, or organization. This is a good option for some countries that don’t allow the use of words, letters, or numbers.
5. Abstract Logo
This logo is a symbol as opposed to a pictorial image, not a real object called an abstract logo. An abstract logo is a symbol that doesn’t just describe your brand name. Abstract logos are not always easy to remember.
6. Mascots Logo
A mascot logo is an illustrated character that represents a business. We can use it as a brand ambassador etc… It can be a cartoon, a real person, or even just a symbol. It can be any type of character. An example would be the lion of a McDonald’s restaurant. Another might be Disney World’s Mickey Mouse.
A logo like seals, badges, or crests is called an emblems logo. Its looks are more traditional than other designs. Emblems connect to people heartily. This type of design is trending design nowadays.
08. Combination marks
A combination of logotype and logomark-like icon Logos with letter marks or mascots with wordmarks is called Combination marks. Combine text and images to make up a logo so that it helps clear the message to the people.
9. Dynamic Logo
Dynamic logo design refers to the creation of brand logos that change every time they appear or are viewed. In other words, it means that each time you view a logo, it looks slightly different from the previous time. The idea behind changing the logo is to create a dynamic brand identity for companies that want to convey their message constantly.
Example of dynamic is MTV, GOOGLE, etc…
The Dynamic Logo is the best way to express your brand personality and unique identity through visual representation. A high-quality logo will serve as a great tool to promote your business and gain recognition from consumers. You may have seen many companies use animated logos to represent their company’s core values, mission statement, and products/services.
How To Make Logo?
You can also get logos in an easy way from the logo maker. There are many templates available, which are very helpful for you. This tool provides services where you can create a logo for your brand in a minute.
Process of the logo-
- Analyze what is trending
- Draw on paper what you want
- Select the design that drawn by you
- Open a tool like an illustrator or coral draw
- Start the design
- Make clean
- Remove all unnecessary layers.
- Covert all text in the outline. if you are using text.
Avoid mistakes to make a logo
- Unclear design.
- Do not choose the wrong font.
- Coloring carefully.
- Avoid RGB Use CMYK To Make it Printable.
- Check what is in trend.
- It Should not be Too generic or generic, You can cross-check your design with google lens.
How to get a free logo?
If you want to get a logo for free as well as the easiest way go to canva.com. There are lots of templates available, you can create your own as well in an easy way. It is a reliable tool and you can also get the premium version of this tool.
how to get a readymade logo?
You can also buy a readymade logo from logoground, Shutterstock, adobe stock, or several websites.