A logo is the most important element of any branding project. It’s what consumers will remember and associate with your business, so it’s essential that you choose carefully.
In this article, I’ll show you how to create a memorable logo by considering both function and design elements. We’ll look at how to design logos that communicate both your brand and product in an attractive way while also creating depth of field (or lack thereof). We’ll also discuss negative space and typography as images—both elements which help set apart one-of-a-kind designs from their competitors.
Negative space
- The use of negative space is a great way to create a logo that stands out.
- Negative space can be used to create shapes and patterns.
- Negative space can be used to create depth.
- It can be used to create a subtle link between your logo and the company name.
- You can use it to make elegant logos easily and show your things.
Negative space is the area around a logo or design that isn’t painted in full color. It may seem like this would be a waste of your time, but you can use negative space to create interesting shapes and patterns.
- Create depth by adding negative space behind your text (or other objects) so they appear three-dimensional.
- Use negative space to make an object stand out from its surroundings.
Typeface
A font is a specific typeface or design of lettering, used to create text on a page, sign, billboard, etc. A typeface is the complete collection of glyphs (individual letters or characters) in a given font. Fonts may have many different characteristics including style, size, weight, color, and others. Typefaces are often designed using specialized fonts, and any software program that creates digital documents can use these fonts to produce printed material.
This is what makes your logo unique. As a business owner, you want your website to stand out from others. You won’t achieve this if you use a boring-looking font that looks like everyone else’s. Choosing a good typeface for your company logo can make a huge difference in how visitors perceive your brand.
A trending design idea in a typeface is the signature type logo which is most popular nowadays. You can design awesome, amazing graphics in the easiest way by the letter using different-different variations.
Add Image In Typography
You can add images in typography and make unique and attractive logos for your brand.
It looks more clear and readable and you can make it easy as well.
We’re not just designing things that look pretty; we’re designing things that make sense.
You can easily connect with your customer.
2D Dimension Logo
This is a simple yet effective design. Since this logo does not require any type of text, using a color scheme similar to the background helps unify everything together. Using shades of orange and yellow really highlight the geometric shapes and give off a fresh and vibrant feel.
Using a minimalist approach to designing a logo, this logo incorporates simple shapes and colors. It’s hard to get distracted by the small details since they are well organized and balanced out. Not only does it look clean and crisp, but it looks modern as well.
3D Logo
3D logo design is becoming increasingly popular amongst businesses today. Many companies use these logos to convey their brand identity and build customer loyalty. If you want to create a unique and memorable logo for your business, then you need a logo designer who can help you out. You can find many examples of corporate logos online.
These designs have been created using various techniques including typography, photographs, cartoons, illustrations, and icons. However, these are not the only ways you could go about designing a logo for your company. There is still another way to achieve this – using Adobe Illustrator!
Play With Colors
- You can also play with colors in your logo design, use deep colors and make a sharp and eye-catching logo.
- Use gradients to make your unique and amazing your idea.
- Golden and Silver colors give looks great your design.
- Use a combination of colors “such as” Black & Red, White & Black, Sky & Red, etc…
- Use gradient carefully,
- You can use any object to create multiple colors and give look more awesome.
4K Logo design
A high-resolution logo is a good option nowadays. Gaming logo is very popular nowadays and we should make them in HD or 4k.
The 4K logo is not just about what the audience sees, it’s about how they feel. A good brand identity should create an emotional connection between customers and products. In short, it should leave an impression (no pun intended). So, first things first – let’s have a look at some of the basic elements that make up a logo – a mark, a symbol, a pictogram.
Mark –
An abstract picture that represents the core idea or purpose behind an organization or product. Many logos are simple marks that represent their company’s name or slogan. Think Apple, Google, Nike, or Coca-Cola.
Symbol –
If a company wants something iconic, a symbol is a way to go. Symbols are recognizable shapes that connect to our senses and become instantly associated with the brand. Think Volkswagen Beetle, McDonald’s golden arches, Nike swoosh, or Adidas three stripes. All these symbols have stood out over time because they’re so memorable.
Pictogram –
A pictogram has meaning, but only when combined with text. Picture words can be powerful tools. When used correctly, they can tell a story and convey a message. These types of logos are often seen on packaging where pictures speak louder than words. Think Target, Proctor & Gamble, Unilever, and Kraft Foods.
Color –
Color is both a strong visual cue and a powerful branding tool. While color psychology isn’t the sole domain of graphic designers, it does play an enormous role in conveying emotion and getting people to remember brands. Red is a warm, friendly, approachable color. Orange is energetic and upbeat. Green is optimistic and forward-thinking. Blue is calm, cool, and collected. Yellow is bright and sunny. Purple is elegant and mysterious. Black is edgy and bold. White is clean and pure. Gray is professional and reserved.
Typeface/Font –
A typeface is a set of characters used to render a particular font style. There are many different fonts available, each with its own personality and aesthetic. Choose wisely depending on the mood you want to give off. Helvetica (a sans serif) is classic, readable, and timeless. Zapfino is legible, modern, and playful. Gill Sans is charmingly rustic. Arial is versatile and neutral. Caslon is sophisticated. Trade Gothic is sturdy and trustworthy. Times New Roman is reliable and professional. Did you know body text faces are best suited for small print?
Shapes –
Shapes are everywhere! From cars and buildings to food and drink containers, virtually anything that occupies space can be represented by a shape. So why not use them to your advantage? A square may indicate stability and reliability. Roundness suggests trustworthiness. Triangles suggest balance and harmony. Diamonds are luxurious and rare. Squares are solid and dependable. Circles are soothing and universal. Ovals are inviting, natural, and human-like. Rhombuses are dynamic and unique. And triangles are clever and smart.
Patterns –
Patterns repeat themselves. They’re orderly and repetitive. Think of wallpaper, carpets, and clothing. Patterns can be geometric or non-geometric. Geometric patterns can range from regular to irregular shapes. Non-geometric patterns could be random, interwoven, or organized into a grid.
Text –
Words say a lot. They communicate ideas, emotions, and values. Just think of the power of the word “Apple”. Or maybe the word “Thai”. Both carry immense cultural significance. But even the mundane word “water” has tremendous power to inspire and influence the consumer. Use words well to get across the right message.
Animation –
Can we talk about animation? How often do you watch a TV commercial and stop watching after 30 seconds? Why? Because it starts boring! We don’t care if you’re offering us coffee or a car, show us something that makes us want to stay glued to your ad. Animations add dimension, movement, and depth to your designs and help engage consumers. But don’t limit yourself to 2D animations either. Try infographics and interactive videos too.
Line Art –
Line art doesn’t need much explanation, right? But what about illustrations? What about icons? Each has its own definition and uses. Line art is often used to represent an object. Illustrations are often used to illustrate a point. Icons are used to represent actions.
Texture –
The texture is everything! It adds interest and character to a graphic. It gives a pattern or surface a hand-stitched appearance. Think wood grain or marbleized paper.
Space –
Space is necessary. Without it, nothing would exist, including you and me. So, keep it simple. Avoid using crazy gradients, patterns, textures, or colors that try to compete with the actual content. Save those details for your website.
Quantity and Quality –
Keep things real. Don’t exaggerate or misrepresent. Do your research before embarking on any project. Make sure you have the basics covered. For example, do you have enough resolution? Is your file big enough? Are you getting the right number of colors? Quality will always trump quantity.
