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OpenAI is preparing a big change.
The company will start testing ads in ChatGPT for Free and Go users in the United States. The rollout will begin in the coming weeks.
This move marks OpenAI’s first serious step into advertising. Until now, ChatGPT relied mainly on subscriptions.
Where Ads Will Appear
Ads will show below or beside responses. They will be clearly labeled as sponsored. OpenAI says ads will not change how answers are generated.
Paid plans like Plus, Pro, Business, and Enterprise will remain ad‑free during testing.
Why OpenAI Is Doing This
Running AI models is expensive. Infrastructure and compute costs keep rising. Ads help support free access for millions of users.
This follows a familiar tech pattern. Free users see ads. Paid users get a clean experience.
Privacy and Safety
OpenAI claims conversations will not be shared with advertisers. Ads won’t appear next to sensitive topics. Users under 18 will not see ads.
What This Means
ChatGPT is moving closer to a traditional internet model. AI is no longer just subscription‑driven. Monetization is evolving.
Whether users like it or not, this shift was expected.
Sources
- Reuters – OpenAI to begin testing ads in ChatGPT: https://www.reuters.com/business/openai-begin-testing-ads-chatgpts-free-go-tiers-2026-01-16/
Arsalan Malik is a passionate Software Engineer and the Founder of Makemychance.com. A proud CDAC-qualified developer, Arsalan specializes in full-stack web development, with expertise in technologies like Node.js, PHP, WordPress, React, and modern CSS frameworks.
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Arsalan believes in building real-world projects that not only solve problems but also educate and empower users. His mission is to make technology simple, accessible, and impactful for everyone.
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